Assessing individuals' re-gifting motivations
نویسندگان
چکیده
منابع مشابه
Gifting technologies
File-sharing has become very popular in recent years, but for many this has become synonymous with file-acquisition. However, there is strong evidence that people have strong giving (or gifting) desires. This suggests an opportunity for the development of gifting technologies – and it also suggests an important research challenge: what needs and concerns do gifters have and what technologies ca...
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This paper is concerned with gifting: giving not motivated by a direct, immediate, or obvious benefit. We analyze a popular technology used for gifting: the BitTorrent file-sharing system. We determine features associated with high levels of gifting and suggest changes to the protocol and to the design of associated BitTorrent Web sites to promote it. We then extend our conclusions and suggesti...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2016
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2016.05.008